We enjoy working with all our customers and want to make sure every decal, membrane switch, nameplate and badge we supply makes your product look better than anything else in the market. In many instances our graphics are your only opportunity to create differentiation against your competitors. A grey powder coated is a grey powder coated box after all…so it’s up to us to help you make it stand out.

With investment in new technologies we can print unlimited bright and vibrant colours for you. You no longer need to worry about the cost of adding an extra colour and this gives graphic designers incredible scope to work with your products.

With these advantages comes the challenges of colour management – once the domain of traditional print, maintaining precise colours and matching to your requirements means more work and attention to detail from each of us. Here’s some information to help you understand the technicalities:

Understanding SPOT vs CMYK colours
Spot colours – Printing with spot colours was the traditional method of printing decals. You would pick a Pantone “PMS” colour and we would mix that specific ink and keep it on record. We still have hundreds of mixed inks in store waiting for repeat jobs to come through. This ensures colour consistency across your product range and the spot colour produces a perfectly even print result as it is one single colour. The downside to this is the process is costly as each colour takes 30-45 minutes to set up even before a single decal is printed.

CMYK colours – New technology means new processes and many of our decals are now printed using CMYK colours. This is how magazines are printed by using percentage of each Cyan (C), Magenta (M), Yellow (Y) and Black (K) to create the image. Difficult to see with the naked eye but if you have a magnifying glass it’s very interesting to look at.

Printing CMYK means we can print literally thousands of colours at the same time. This gives you unlimited options in design while also making your decals more affordable. The print quality of CMYK has improved exponentially over the last two years. It is now very difficult to pick between a spot colour print and a CMYK print from the newest machines. So the advantages are all yours. Just make sure your supplier is investing properly.

A quick word on RGB colours. RGB (Red, Green, Black) is what you view on your TV or computer monitor. Some customers ask us to match to these values. It’s not recommended and not considered industry standard. There’s simply too many variables.

Is what you’re looking at what you’re going to get ??
The next challenge is to make sure what you’re looking at in your office is what you’re actually going to get. Artwork will look different on each source:

Computer Monitors (2 out of 5): It’s important to understand that computer monitors are notoriously bad indicators of colours. Unless you have paid thousands of dollars to calibrate your screen then it is guaranteed there is a colour shift between your screen and what the actual colour is going to be.

Office Printers (1 out of 5): Different inks print different colours, different paper handles the ink differently, different printers interpret CMYK values differently. There is no chance of getting colours right using a standard office printer. It’s useful for making sure spelling and dimensions are correct. But that’s it.

Pantone PMS Books (4.5 out of 5): Beg, borrow, steal…or buy one of these if colours are important to your branding. Having a PMS book that includes spot colour and CMYK values is the best way to understand how your colours will work with each other. It’s important to keep in mind nearly all of our solutions are sub-surface prints so there can still be some colour shift…This is why the next option is great.

Sun Industries Colour Swatch (5 out of 5): We can supply you with a colour swatch that will show exactly how the colours will look on your final product. And we guarantee to keep matching the colours for every repeat over the years. We print the colours on your specified stock, record the values and keep one copy on file while the other copy stays with you.

Correct Lighting (4 out of 5): Most office lights aren’t white, they’re actually a shade of pink or a “warm” light. Colours printed onto different stocks look different under different lighting. You can take your decal into sunlight and it will look purple, inside it will look blue. The variation comes from the ink pigments and how they reflect the light. Sun Industries follows the printing industry standard of matching colours under 4400k temperature lighting – this is quite a white or “cool” light. We don’t expect you to invest in specialised lighting so our recommendation is to check your colours in natural light. This is close to 4400k.

Speak to the experts.
At Sun Industries our experts will know which colour method is best for your order.

Make sure you take 5 minutes to discuss colour with us so we can get you the best possible result.